LOS ANGELES (CelebrityAccess) – Warner Music Group’s (WMG) Arts Music division has launched an imprint with TV producer Cloudco Entertainment (formerly American Greetings Entertainment).
The multi-season deal will see Cloudco releasing music from the hit Hulu original live-action series, Holly Hobbie. The first single, “Be the Change (Theme Song)” was released today (June 21), with additional tracks to follow throughout the summer and a full soundtrack album release scheduled for September 5.
Holly Hobbie, which premiered last fall on Hulu in the US and on Family Channel in Canada, is produced by Aircraft Pictures (The Breadwinner, Bruno & Boots: This Can’t Be Happening at Macdonald Hall) in association with Cloudco Entertainment (Care Bears: Unlock The Magic, Tinpo) and Wexworks Media (D.N.Ace, Paw Patrol). The show will premiere on CBBC, the leading children’s channel in the UK this summer, with additional market debuts in the works.
Karen Vermeulen, Head of Global Content Strategy and Co-Productions, Cloudco Entertainment, said: “The power of self-expression and relatability through music is intentionally at the heart of the show, to connect with our target audience. We are thrilled that Warner Music immediately recognized the huge potential to distribute and market the music in its own right and become a core partner of this growing franchise.”
Kevin Gore, President, Arts Music added: “What I love most about Holly Hobbie is how the positive messages of friendship, family, and following your heart are deeply conveyed through its original music. I’m very excited that the show and its characters are creating a safe, fun, and wide-reaching path for pre-teens to discover these wonderful songs.”
WMG launched Arts Music in 2017 as a home for releases across genres including classical, musical theatre, jazz, children’s music, film scores, and other fields ‘outside the pop mainstream’. In November Arts Music also teamed up with the Sesame Workshop, the nonprofit educational organization behind the iconic children’s show Sesame Street, to re-launch Sesame Street Records in the United States and Canada.