NEW YORK (CelebrityAccess) — MTV’s Video Music Awards saw another ratings slide in 2019, despite marquee performances form artists such as Taylor Swift, and Missy Elliot.
Approximately 1.93 million viewers tuned into the broadcast on Monday night according to ratings compiled by Nielsen, marking a nadir for the long-running awards show and down from the previous low set in 2018 of 2.25 million viewers.
Overall, viewership for the awards show declined by 14% and 18% in the key adults 18-49 demographic but the declines were less precipitous than in previous years.
The ratings decline wasn’t due to a lack of coverage as it was simulcast on all of parent company Viacom’s channels, including VH1, Nickelodeon/Nick at Nite, Comedy Central, BET, Paramount Network, CMT, MTV2, TV Land, MTV Classic, Logo and BETHer.
In aggregate, the 12-network broadcast was watched by 4.9 million viewers, a 6% decline in viewership among adults 18-49, Nielsen said.
There were some bright spots and according to Fox, the awards show saw a big uptick in social media engagement and online views, which were up 85 percent year-over-year. As well, ratings in the older demographic of adults 25-54 improved by 6% in 2019.