NEW ZEALAND (CelebrityAccess) – Live Nation has announced an exclusive long-term partnership with Vodafone New Zealand.
The partnership, which officially kicked off on September 1st, will give Vodafone’s 2.8 million New Zealand customers access to Live Nation’s entertainment portfolio including music, family and comedy tours and festivals across the country including Rhythm and Vines and Outer Fields. It will also include various presales and reserved allocations, unique opportunities including exclusively curated bespoke experiences and Live Nation VIP products, access to consumer promotions including a yearly Golden Ticket giveaway as well as bespoke on-ground activations at hundreds of Live Nation shows and festivals annually.
Additionally, the partnership will see Vodafone supporting a number of Live Nation’s grassroots initiatives including an emerging talent program set to be announced in the coming months.
Vodafone New Zealand Consumer Director Carolyn Luey said: “We’re committed to looking after our existing customers. We are connecting our customers with memorable moments and experiences by bringing the best of the world’s artists to New Zealand, and bringing New Zealand artists to the world. We are looking forward to letting our customers know about the awesome benefits they can access and announcing even more exciting opportunities as our partnership with Live Nation develops.”
Roger Field, CEO of Live Nation Australia and New Zealand added: “Together we will work to create a long term connection between the brand and music that not only delivers a number of benefits to Vodafone customers but has a lasting impact on the future of the industry.”