AUSTRALIA (CelebrityAccess) – Tennis Australia and Ticketmaster have announced a new global partnership that sees Ticketmaster becoming the official ticket agent for the Australian Open, the ATP Cup, Brisbane International, Adelaide International and Hobart International.
The new agreement brings with it the bonus of zero ticketing fees for fans attending tennis events across the country, a first for major sports and entertainment events in Australia.
Commenting on the partnership, Maria O’Connor, Managing Director of Ticketmaster Australia and New Zealand said: “Ticketmaster is very proud to be working with Tennis Australia to revolutionise the way fans access tickets. Through our partnership, fans will be able to access digital tickets which will ensure a much more personalised experience, while increasing security measures and minimising ticket fraud.”
Ticketmaster will also launch a bespoke online booking service to assist fans with a disability through a new inclusion commitment. Developed with the assistance of Get Skilled Access, the consultancy championed by Grand Slam champion Dylan Alcott OAM, fans with accessible requirements will receive a more personalized service than ever before.
Additionally, the partnership will provide Tennis Australia with the opportunity to grow its international audience through Ticketmaster’s global database that includes close to one million customers who travel internationally for sporting events, and one billion visitors that hit Ticketmaster websites globally.
Jared Smith, Ticketmaster’s global President said: “We’re fortunate to work with incredible tennis partners in every corner of the globe and connect fans to the best tennis events around the world. Ticketmaster is the only true global platform that can connect the Australian Open to millions of tennis fans around the world and we are very excited to be helping Tennis Australia grow their international audience and bring more visitors to Australia each year.”
Ticketmaster has been a long-time partner of tennis and currently serves as the official ticketing partner to the USTA and the US Open, The Championships Wimbledon, Rolex Paris Masters, the Miami Open, the ABN AMRO World Tennis Tournament and more recently announced a partnership with Tennis Canada.
Tickets for the Australian Open 2020 will go on sale on ticketmaster.com.au from 8 October 2019, and ATP Cup from 18 September 2019. Other event dates will be announced soon.