LOS ANGELES (CelebrityAccess) — United Talent Agency on Monday revealed a new ‘brand identity’ along with a new abstract, three-dimensional logo to represent the company.
The new logo, which UTA says emphasizes the company’s “continued and evolving commitment to uniting ideas, opportunities, and talent” is the first major rework of the company’s branding since 2011.
“Our new identity captures the multiple facets and intersections of our business today, said UTA CEO Jeremy Zimmer. “We have evolved with the specific focus to create opportunities for our clients across every part of our business and hope to continue to serve as a hub for creative collaboration.”
Building signage with the new logo will go up next month at UTA’s headquarters in Los Angeles.
Founded in 1991 by Zimmer, Chairman Jim Berkus, and board member Peter Benedek, and today led day-to-day by CEO Zimmer and Co-Presidents David Kramer and Jay Sures, UTA has grown to become one of the leading talent agencies in the world.
In recent years, UTA has expanded beyond the realm of traditional talent representation with the launch of multiple new divisions, including a digital division, and Civic Center Media, which is intended to provide artists with more creative control and greater financial ownership of content.
Last year UTA also secured investment from private equity firms PSP Investments and Investcorp, and this year made a significant investment in the sports agency, Klutch Sports Group.