Sam Potts Joins AWAL as Vice President of Promotion
Sam Potts Joins AWAL as Vice President of Promotion. Courtesy Image.

Sam Potts Joins AWAL as Vice President of Promotion

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LONDON (CelebrityAccess) – AWAL, Kobalt’s recording arm, has announced the hiring of Sam Potts as vice president, promotion.

Based in Kobalt’s London office, Potts will be tasked with running AWAL’s UK and international digital accounts team, driving promotional strategy with streaming platforms, as well as overseeing radio and TV promotion strategy for AWAL Recordings releases. Potts will also work closely with AWAL’s UK and international marketing teams on audience development and growth strategies for AWAL artists.

With 14 years of experience in both national and regional radio promotions, Potts joins AWAL from Columbia Records where he led the label’s radio department as well as DSP promotion. He has worked with artists including Calvin Harris, Mark Ronson, Kings of Leon, Foo Fighters, A$AP Rocky, Arcade Fire, Daft Punk, and George Ezra among others.

Potts is the co-founder of YGN (Young Guns Network), which hosts regular networking events in partnership with major labels, industry bodies and a range of high-profile music brands. Additionally, he is the founder of music tech event concept, Buzz Jam, which brings artists and industry professionals together and uses tech and music to create, improvise and collaborate.

AWAL General Manager, Paul Trueman, said: “I’m absolutely thrilled that Sam is joining the AWAL team. Sam is one of the most forward thinking and progressive executives in the business and brings a wealth of experience and expertise to the role. His innovative and entrepreneurial outlook will add huge value to AWAL artist campaigns. I’m looking forward to working closely with Sam as we continue to develop and break artists.”

Potts added: “AWAL is at the cutting edge of the rapidly changing music industry and I’ve deeply admired how the company has pioneered a groundbreaking model and brought innovation to the forefront of breaking a new generation of global artists. It’s an incredibly exciting time to be an independent artist and I’m delighted at the prospect of working with our partners and supporting the roster in the evolving promotional landscape.”

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