WARSAW (CelebrityAccess) – Sony Music Entertainment (SME) has hired Maciej Woć as Managing Director, Sony Music Entertainment Poland and Eastern Europe.
In his new role, Woć – who will be based in Warsaw, Poland, and will report to Daniel Lieberberg, President, Sony Music Entertainment Continental Europe and Africa – will oversee all business activities in Poland and Eastern Europe including Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia and the Western Balkans focusing on the creative development and digital performance of the company.
Woć is the founder of Muzk Management and East Eventz. He has managed and promoted top Polish acts including SME recording artist Dawid Podsiadło.
“Maciej has a fantastic entrepreneurial spirit with a track record of successfully tackling the challenges of today’s rapidly changing industry,” said Lieberberg. “He has the creative energy, A&R capabilities, business drive and understanding of digital economics to drive creative solutions for Sony Music. His companies have serviced the biggest Polish artists in management, touring as well as their creative and business strategy. Maciej will now use his experience to lead SME Poland and Eastern Europe into a new chapter.”
Woć added: “I am thrilled to join the SME team. After many years as an independent entrepreneur I feel like I got to know the market from all perspectives. I am excited to drive SME in Poland and Eastern Europe to a new future, to honor the uniqueness of polish culture but to also expand the success of our international artists in the market.”
Woć will start in his new role effective October 15.