(CelebrityAccess) – Deezer has announced an exclusive advertising partnership with independent digital audio platform Targetspot for five new territories. The partnership enables advertisers and brands in the United States, Canada, The Netherlands, Spain, and Italy to purchase Deezer audio inventory exclusively through Targetspot.
Targetspot connects top national, regional, and local advertisers to a worldwide audience of more than 160 million people.
Alexandre Vekhoff Targetspot EVP Global Business Development, said: “This exclusive partnership is a fantastic match between Targetspot’s leading ability to monetize digital audio and Deezer’s high end audio streaming platform. Welcoming Deezer in our global offering propels new heights to our mission to connect brands to the most diversified and engaged audiences.”
Marianne le Vavasseur, VP Ad Sales, Deezer, added: “It was important for us to find an ad sales house partner in some of our key markets. Deezer has built a high-quality audience and advertising ecosystem, with a well-established in-house advertising sales house. The partnership with Targetspot and the help of their sales team will let us speed up the monetisation of our free audiences through audio formats in the five countries covered by the agreement”
Earlier this year, Targetspot entered into a partnership with SoundCloud to give advertisers access to the open audio platform’s audio and video inventory via Targetspot in France, Germany, The Netherlands, Belgium, Italy, Portugal, Spain, and Switzerland.