NASHVILLE (CelebrityAccess) – Round Here Records and AWAL, Kobalt’s recording company, have signed platinum recording artist RaeLynn to a worldwide deal.
Round Here Records was created by Florida Georgia Line’s Brian Kelley and Tyler Hubbard.
Under the terms of the new agreement, AWAL will handle a full range of services for RaeLynn including marketing, campaign coordination, A&R, radio, and global distribution.
AWAL North American President, Ron Cerrito, said: “RaeLynn embodies all of the attributes we look for in an artist. By consistently building a strong fanbase and maintaining a clear vision of who she is as an artist, she has joined a new class of country artists. The AWAL, Round Here Records and RaeLynn partnership allows them to tap into our team’s expertise ranging from product management and radio promotion to digital and creative marketing. He added, “We are proud to be part of launching the next chapter in RaeLynn’s career as an independent artist.”
RaeLynn added: “Signing to Round Here Records was an easy decision and I knew in my heart this was the right home for my music. I’ve known Tyler and BK for many years, and have always admired their electricity together as a team and as strong businessmen. They bring such incredible experience and knowledge of this business. To have artists like them – who are innovative and slaying the game at the helm of the label – adds something so unique and powerful. And alongside the AWAL team, this new platform gives me the support, and also the freedom, to build my brand in a unique way that we all envision. Can’t wait for this new chapter to begin!”
RaeLynn’s forthcoming EP is expected for release early 2020.