Queen And YouTube Music Challenge Fans To Match Freddie Mercury’s Voice With New AI Experiment
Freddie Mercury. Courtesy of UMG.

Queen And YouTube Music Challenge Fans To Match Freddie Mercury’s Voice With New AI Experiment

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LOS ANGELES/LONDON (CelebrityAccess) – Queen, Universal Music Group and Hollywood Records have partnered with YouTube, Google Creative Lab, and Google Research, on a new AI experiment called FreddieMeter, which challenges fans to match the legendary voice of late Queen frontman Freddie Mercury.

Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach to raise awareness and funds for the fight against HIV/AIDS, and in honor of the 44th anniversary of the band’s first-ever live performance of “Bohemian Rhapsody,” at the Empire Theater, Liverpool, U.K in November 1975; FreddieMeter shows users how closely their voice matches Freddie Mercury’s legendary range by analyzing the singer’s pitch, timbre, and melody to assign them a score of 0 to 100.

Google Creative Lab and Google Research created FreddieMeter using new on-device machine learning models, and it’s been trained on Freddie’s isolated vocals as well as samples of people trying to sing like Freddie.

Queen fans, killer impressionists, and anyone who enjoys a little karaoke and are ready to step up to the challenge can get started by doing the following:

  1. SING: Pick one of four QUEEN songs on the microsite (Bohemian Rhapsody, Don’t Stop Me Now, Somebody to Love or We Are the Champions) and sing your heart out!
  2. SHARE: Get your score and share! Download the custom scorecard asset directly to your device, then share it on YouTube Stories, Instagram, Twitter, and Facebook.
  3. CHALLENGE: Using the hashtag #FreddieChallenge on social channels, challenge three friends to see how they measure up.
  4. DONATE: Encourage a charitable donation to Mercury Phoenix Trust in your post → http://www.mercuryphoenixtrust.com/donate

According to a release, the audio doesn’t get uploaded to any servers to be analyzed, so all vocals stay totally private unless shared by the user.

FreddieMeter continues YouTube’s celebration of Queen’s music and “Bohemian Rhapsody’s” 1 billion views milestone, which coincided with the release of a newly remastered HD version of the video. The achievement made history with the anthem being the first pre-1990s video to reach one billion views on the platform.

FreddieMeter works on desktops, Android and iPhone devices. To take on the #FreddieChallenge now or find out more about FreddieMeter, visit freddiemeter.withyoutube.com.

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