HAMBURG, Germany (CelebrityAccess) — AXS announced an expansion in Germany with the acquisition of white label eCommerce, a German ticketing company based in Hamburg.
Following the close of the acquisition, AXS will offer new and existing customers in Germany with a suite of ticketing tools that range from a fully white-labeled ticketing platform to a full-service model that includes payment and customer service options.
Founded in 2012 by sports ticketing executive, Arndt Scheffler white label eCommerce specializes allows sports, music, and festival partners to ticket events through a simple self-service “autonomous” platform that feature custom branding. Since its founding, the company has attracted a range of music and sports music clients across Germany, including music festivals (Wacken Open Air, Jazz Open Stuttgart, Ulmer Zelt), sporting events (including the handball series champion THW Kiel), live music shows, venues, and theatres (Die Fantastischen Vier, SIDO, 6K United) throughout Germany, will be serviced by the AXS Germany team.
“The entire team is thrilled to become a part of a respected global business like AXS and the broader AEG team,” said Arndt Scheffler, Founder, white label eCommerce. “We know that our clients, employees and ultimately the entire German market will all benefit from the world-class platform and operations. Now we are expanding our existing portfolio and becoming part of a highly competent and financially strong sports and entertainment group. We’re excited about what lies ahead.”
“We’re honored to welcome white label eCommerce to the AXS global team. Their stellar reputation for client service, iconic list of clients, and forward-thinking technology aligns with our brand,” said Blaine Legere, President, International, AXS. “The white label team has a growing and diversified customer base, and is poised to play a meaningful role as we accelerate our business going forward.”
The newly formed AXS Germany team, which will be based in Hamburg and Berlin.