LOS ANGELES (CelebrityAccess) — AEG Global Partnerships, a division of sports and entertainment giant AEG, announced the appointment of Brenda Cruz to the role of Senior Director of Global Partnerships Out of Home (OOH) at AEG.
In her new role, Cruz will oversee OOH sales and advertising strategy for L.A. LIVE, AEG’s flagship sports and entertainment facility in downtown Los Angeles along with other AEG properties with OOH business.
Cruz be based in Los Angeles and she will report to AEGs Chief Operating Officer of Global Partnerships, Nick Baker.
Her resume includes past roles at at CBS Outdoor, now OUTFRONT Media, where she served as the head of the company’s OUTFRONT Media’s Transit Department.
“Brenda’s extensive background and innovative approach to OOH make her an ideal fit for this pivotal role and we’re thrilled to have her join our team and help drive our strategy as we look toward the future,” said Nick Baker, Chief Operating Officer of AEG Global Partnerships. “Her success in leveraging digital and static OOH media for high-profile clients, will be invaluable as we expand upon L.A. LIVE’s OOH capabilities and seize new opportunities for our partners across our entire portfolio.”
“Joining AEG Global Partnerships is an exciting opportunity to leverage my experience and passion for OOH in a way that transforms how brands connect with audiences in one of LA’s most iconic entertainment districts,” said Brenda Cruz, Senior Director of Global Partnerships Out of Home (OOH) at AEG. “I’m thrilled to drive this vision forward and make L.A. LIVE a first-choice advertising destination for brands looking to create memorable connections with their audiences.”
