LONDON (CelebrityAccess) – Universal Music Publishing Group (UMPG), a leading, global music publishing company, has announced a global deal with the Manchester-based pop-soul singer-songwriter, Lusaint. The news follows the release of Lusaint’s debut EP, Self Sabotage, released via Heavenly Fire on September 16, which has already racked up over 10 million streams globally.
Secured under Lusaint’s management at Heavenly Fire, the deal sees Lusaint signed to Tom Le Bourhis (UMPG France’s Head of A&R) at UMPG France for worldwide representation (excluding the UK), and UMPG UK under an admin deal.
Tom Le Bourhis, Head of A&R at Universal Music Publishing France, said: “I am super excited to start this collaboration with Lusaint whose music and songs are so powerful. Thanks for her trust and to the support of the UK team and Dougie Bruce.”
A genuine rising talent across the British and European music scenes, Lusaint was announced as a recipient of the PRS Foundation PPL Momentum Grant earlier this year and has continued to win over audiences with her soul-pop melodies and distinctive vocals ever since.
In her first year of releasing original music, Lusaint earned recognition from BBC Radio 1 personalities Jack Saunders, Sian Eleri, Mollie King, Maia Beth, Victoria Jane, and Clara Amfo, while in France her music has graced the airwaves on stations including Radio Nova, RTL, Europe 2, and Europe 1. Further cementing her profile across the continent, Lusaint’s track “Fool For You” cracked the Top 40 of Italy’s national airplay chart. Even Elton John is a fan, featuring her single “Sweet Tooth” on his Rocket Hour show.
2024 has been a significant year for Lusaint on the live circuit, from supporting a slew of chart-topping artists such as RAYE, Tom Grennan, NIA Archives, Jess Glynne, and JC Stewart at UK festivals including Boardmasters, The Great Escape, Metronome, and Neighbourhood, to supporting James Blunt, Chris Isaac and Dire Straits across shows in France.
On signing with UMPG, Lusaint added: “Signing to the Universal Music Publishing family is hugely exciting for me and an honour, especially as I have only been releasing my own original music since 2023. Thank you to Dougie and Tom for believing in my project, I am looking forward to working together.”
