NEW YORK (CelebrityAccess) — Sphere Entertainment announced the hire of veteran sponsorship executive Marcus Ellington for the role of Executive Vice President, Ad Sales and Sponsorships for Sphere.
In his new post, Ellington will focus on expanding ad sales and maximizing revenue for Sphere, as well as managing client relationships across the company’s portfolio, including marquee asset such as Exosphere, the programmable surface display of the Sphere.
He will also be tasked with developing broader Sphere-wide marketing partnerships. He will be based in New York and report to Jennifer Koester, Sphere’s President and Chief Operating Officer.
Ellington joins Sphere Entertainment from Google, where spent a decade in a variety of sales and partnership roles, including for key product areas such as Google Ads, YouTube, Cloud and the Android platform.
He began his career at CBS, where he developed sponsor partnerships for content such as March Madness, the Grammys, and the NFL.
“The Exosphere is more than a landmark on the Las Vegas skyline, it is a first-of-its-kind digital canvas for brands to story tell and connect with their audiences in new ways,” said Ms. Koester. “Marcus is an innovative leader with a proven track record of working with premier brands across a range of industries, which will be an asset as we continue evolving how brands can partner with Sphere to create impactful experiences unlike anywhere else.”
“Throughout my career I have worked with premier brands to create transformative partnerships at the intersection of technology and entertainment,” said Mr. Ellington. “Sphere is an unparalleled platform for brands, and I look forward to working with our team to fully leverage the breadth of opportunities this next-generation medium can offer.”
