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A.C. Nielsen Dies At 92


WINNETKA, IL (CelebrityAccess MediaWire) — Arthur C. Nielsen, Jr. 'Art' Nielsen, or A.C. Nielsen, an early pioneer of market research and broadcast communications has died. He was 92.

During his tenure as President and Chairman of Nielsen, Arthur led to the creation of numerous innovations that are commonly used today, including consumer and performance surveys, market share, department and food index, and television ratings to name a few.

Throughout his life, Art was a strong supporter of the Chicago Food Bank, the Broadcast Communications Museum in Chicago, the Arthur C. Nielsen, Jr. Campus of the North Shore Senior Center in Northfield, Gertrude B. Nielsen Child Care and Learning Center in Northfield, the A.C. Nielsen Center for Marketing Research at the University of Wisconsin, the Arthur C. Nielsen Jr. Research Professorship of Parkinson’s Disease and Movement at Northwestern University’s Feinberg School of Medicine, and the Nielsen USTA Pro Tennis Championship.

According to the New York Times, Nielsen died at his home in Winnetka, Ill. after a long battle with Parkinson's disease. – CelebrityAccess Staff Writers