LOS ANGELES, CA (CelebrityAccess MediaWire) – Alex Hodges has been tapped as the new Chief Executive Officer (CEO) of Nederlander Concerts. In his new role, Hodges will be responsible for the management and direction of the company, while overseeing the marketing, programming and operations of live events for all of Nederlander’s venues across the West Coast, as well as open promotion facilities.
Hodges is no stranger to the Nederlander Concerts organization, having served as their Chief Operating Officer (COO) since 2007. He managed the Talent and Marketing departments, as well as concert operations for Nederlander’s key venues including The Greek Theatre and the Pantages Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim, RIMAC Arena and Field at UC San Diego, Raley Field in Sacramento and the San Jose Civic. During his tenure, Nederlander lowered their average ticket price per show at several key venues while seeing an increase in profits. Hodges was also instrumental in implementing a flexible seating capacity program, creating a sell-out experience for artists and tours of any size, which brought many new headline artists to the venues for the first time.
“It has been my pleasure working for such a respected and creative company and I look forward to continuing the Nederlander legacy with a truly remarkable team of experienced professionals,” said Hodges.
“Live entertainment is a rare commodity and our iconic venues offer the best experience for both the artists and fans,” added Hodges. “Although the industry has changed immensely over the years, Nederlander remains a constant in California and we will continue to provide quality entertainment at reasonable prices with innovative marketing strategies.”
Hodges is an industry veteran with more than 40 yers experience in the industry, working variously as an agent, manager, and promoter at different points in his career. Previously, Hodges served as Exec. VP at House of Blues, overseeing their talent and marketing division, and its predecessors Universal Concerts and MCA Concerts since 1994. From 1988-1994, Hodges was Vice President of Nederlander Concerts, promoting shows at Nederlander venues throughout California.
As an agent, Hodges represented many world famous recording and touring artists including Otis Redding, Sam and Dave and Percy Sledge, among others. He founded the Paragon and Empire Agencies, and represented several legendary artists including, The Allman Brothers Band, Atlanta Rhythm Section, Lynyrd Skynyrd, The Police and the Charlie Daniels Band. In 1984, after moving from Georgia, he became Senior Vice President in charge of the West Coast music and live performance departments of the ICM Agency and added more artists to his already long and prestigious client list. In the 1980s, Alex was the personal manager for Gregg Allman and Stevie Ray Vaughan, who he represented until the guitar legend’s untimely death in 1990. – CelebrityAccess Staff Writers