ATLANTA (CelebrityAccess MediaWire) — Atlanta’s music scene is going to be competitive the weekend of June 10-12, when the legendary three-day Music Midtown is faced with newcomer Vibe MusicFest at the nearby Atlanta Georgia Dome and Georgia World Congress Center.
The Vibe MusicFest, developed by Vibe magazine, will celebrate Black Music Month. The event focuses more on an urban lifestyle than just music. It will include live performances, panel discussions, fashion shows, a custom car show, career seminars, film screenings, gaming, beauty makeovers, and a food and book fair. There will be music showcases for new artists as well.
The Vibe festival was scheduled without intending to compete with Music Midtown, which will be in its 12th year. Music Midtown was moved to the weekend in June this year after traditionally being held in May.
Vibe President Kenard Gibbs told the Atlanta Journal-Constitution that he expects “hundreds of thousands” from across the country at his event.
Music Midtown organizers told the paper that they are not worried about the competition and that they expect to pull in larger crowds than in the past. Last year, they averaged 66,000 people a day. The line-up for Music Midtown is scheduled to be revealed on March 15.
In regards to the different events at the same time, Atlanta Mayor Shirley Franklin told the Journal-Constitution that “We have diverse musical and cultural appetites here in Atlanta. We look forward to experiencing the sounds and excitement this [Vibe MusicFest] is sure to bring.”
Organizers for the Vibe MusicFest include Eli Lande of TouringPro / Jack Utsick Presents, and Infusion Marketing. Infusion also helped to develop the Essence Music Fest in New Orleans, a similar convention-type concert.
Despite the hyped up competition in the local media, the organizers of both events have expressed that they are not concerned about competition hurting audience numbers. –by CelebrityAccess Staff Writers
