LONDON (CelebrityAccess MediaWire) — British arts satellite broadcaster Sky has announced that it plans to show the Isle of Wight festival and Bestival in 3D on their Sky 3D channel.
The two broadcasts will mark the first (and second) time that an event like this has been shown in 3D. The 3D broadcasts will be in addition to the festival coverage carried on Sky Arts 1 HD channel. Sky also covers other festivals around the UK, including Download, Latitude and Hard Rock Calling, but as of yet, no plans for a 3D treatment of these events have been revealed.
Sky Arts is a group of channels that offers arts-related programming, including theatrical performances, movies, documentaries and music.
Festival promoter John Giddings, of Solo Music Agency, said: "It is incredibly exciting for our 10th anniversary to be at the forefront of television broadcasting in the 21st century.
"And those unlucky people who missed out on buying a ticket will now have the opportunity to see it in their living rooms more realistically than a festival has ever been seen before – bring it on."
The 3D television phenomenon is being touted by the electronics companies as a major trend and industry analysts project a product penetration of more than 33% in Europe by 2015 but as of yet, fewer than 2% of households in the UK own a 3D-capable television. – CelebrityAccess Staff Writers