Phoenix-based Mammoth Entertainment, which recently acquired the booking and
naming rights to the 6,000-capacity Juke Joint in North Phoenix, kicks off its first
concert series, "On the Porch Rhythm & Blues Concert Series," on September 6.
"Our plan is simple — to produce and promote fun and exciting live music concerts.
We
will promote the concerts series in the Mammoth Music Hall and will immediately
start
to generate revenue that will post this quarter," Mammoth CEO Tom Gaffney told
the
Business Journal of Phoenix. "We fully expect that the `On the Porch Rhythm &
Blues
Concert Series' will finish in the black."
Last month, Mammoth changed its name from Eline Entertainment Group, and its
stock
trading symbol was changed from ELNE to MAMO on the Over The Counter
Bulletin
Board (OTCBB).
The time was right for the change, said Gaffney. Mammoth Entertainment is
not just a new name; it is a newly rejuvenated company with a new strategic
focus, a new business model and a rapidly changing organization.
Included in its new business model are several divisions – Mammoth Concerts,
Mammoth Digital, Mammoth Venues and Mammoth Sports.
The concert division is expected to announce its initial calendar of events by
mid August and will debut its first event on or before September 1.
We intend on starting out small and profitable, said Gaffney. "Initially we will
start our endeavors by promoting local and regional bands and events. We will
increase our presence and create a strong, reliable reputation within the
industry and amongst the community. Our goal is to increase shareholder
value. We believe we will accomplish that by reporting accurate revenues,
reporting earnings and creating public awareness of our company and its
subsidiaries. Bottom line is Mammoth Concerts must produce fun and exciting
events that finish in the black!
