NEW YORK (CelebrityAccess) — Billboard is partnering with Ford Motor Company to launch a new, multi-city free concert series featuring both established and emerging artists.
Dubbed Ford Front Row, the concert series kicks off with Tinashe and BJ the Chicago Kid on July 27th at the Belasco Theater in LA, with other shows in the series slated for Miami, Atlanta and New York.
In addition tot he concerts, the series will also include flyaways and contesting as well as exclusive content like host in-depth interviews, custom playlists and other behind the scenes access, as well as and on-site activations in partnership with Ford. The custom content will be hosted on the newly-launched Billboard.com/FordFrontRow.
"People have been listening to music in their cars for nearly 80 years. Music is a passion point for Ford and a cornerstone of our connection with our customers," said Lew Echlin, U.S Marketing Communications Manager. "Putting on an exclusive concert series with Billboard allows Ford to take that strategy a step further, tap into the passions of our audience and bring them closer to the music and arists they love."