REYKJAVIK, Iceland (CelebrityAccess) — Icelandic artist Björk is teaming up with San Francisco-based virtual reality company, River Studios to produce a 'virtual reality music album' based on Björk's most recent album 'Vulnicura.'
The project, as pitched, will immerse the viewer in the stark Icelandic landscapes, combined with the surrealistic elements that Björk says informs her work.
"In creating the experience we wanted to seamlessly blend browsing the album with Björk's creative vision for her music. This allows the fans to interact with the songs in a way that they've haven't done before," Creative Director of River Studios, Ewan Johnson explained.
"The older I get the more I understand what is special about how we experience music. It's either one-on-one, or thousands of people at a festival where you lose yourself. It's not intellectual, it's impulsive. Virtual reality is a natural continuity of that. It has a lot of intimacy," Björk said in an interview with The Guardian.
Vulnicura VR currently has three music videos, with five more to be included as they are produced to complete.
The virtual reality album will be released later this year in conjunction with the Björk Digital World Tour. Björk Digital began in Sydney and with the first three music videos from Vulnicura VR and will continue in Tokyo, London, Montreal, Paris, Reykjavik, and Houston. River Studios is also responsible for providing virtual reality playback for the Sydney Event. – Staff Writers
