NASHVILLE, TN (CelebrityAccess MediaWire) — The Bobby Roberts Company has announced the launch of BRC Latin, focusing on exclusive bookings for country music’s hottest Latin artists. Maritza Baca, President of the U.S. Hispanic Country Music Association will head the new division.
“All of us at BRC are excited to expand our company’s roster by adding some great Latin artists as well as a Latin Tour Package for fairs, festivals, casinos and corporate dates,” said Bobby Roberts, CEO, in a statement. “Maritza has the expertise and knowledge to head this new division and we welcome her to our staff of seasoned professionals.”
“Hispanics are loyal Country music fans all across the U.S. as well as in Mexico and Latin America, and we are seeing both American and Hispanic audiences embracing Hispanic performers in Country music,” said Maritza Baca. “BRC Latin will book Hispanic Country artists nationwide, and we will bring opportunities to the most professional artists whose music and talent cross over into both markets.”
BRC Latin's first singings include Nashville Star’s John Arthur Martinez and Melanie Torres along with rising stars Bobby Marquez and Janie Feliz. “John and Melanie are dynamic performers with excellent vocals and they know how to incorporate an authentic Latin flavor in their Country music. Bobby and Janie are talented individuals and they put all of their heart and soul in their songwriting and performances. We are excited and honored to have all four sign with us,” states Baca. Bobby, John Arthur, Melanie and Janie are set to perform with Country legend Johnny Rodriguez at CMA Music Fest's Latin Country Show, June 9th.
“These entertainers are first-class performers with talent that is commensurate with the very best in country music,” said Roberts. “The Latin market will only continue to explode in the next 10 years. We feel we are at the forefront of the Latin Country movement and will provide opportunities for Hispanic artists to share their Country music talent with the world.” –by CelebrityAccess Staff Writers