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NEW YORK (Hypebot) – Bono lead fundraising vehicle (RED) is ramping up for an official launch on Monday December 1st, the 2Oth Anniversary of World AI A growing list of retailers including Dell and iTunes have signed on to donate a share of profits from special co-branded products.
But the flagship offering is (RED)wire, a $5 per month subscription which includes weekly email delivery of one song each from a major and developing artist plus additional content. The effort could redefine how music can be vehicle for change.
"Each time you buy a (RED) product or service, at no extra cost to you, the company who makes that product will give up to fifty-percent of its profits to buy and distribute antiretroviral medicine to our brothers and sisters dying of AIDS in Africa."
A star studded cast including U2, Coldplay, the Killers, the Dixie Chicks, John Legend, R.E.M. and Bob Dylan have signed on and MSN will host the launch starting Monday at a specially created online destination.
