DETROIT (CelebrityAccess MediaWire) — Led Zeppelin’s classic hit “Rock and Roll” has been dropped as the theme for Cadillac’s television commercials and advertising campaign.
General Motors has announced that the 4 year campaign will be sacked in favor of a more contemporary advertising direction.
The campaign, titled “Break Through,” was launched at the Super Bowl in 2002 and featured the first Zeppelin song to be licensed in a commercial. Lead singer Robert Plant got right behind the campaign, going as far as visiting the Detroit plant and addressing the staff.
Cadillac had planned to only use the song for 12 months, but viewer response to the commercials kept them on the air for much longer. –by CelebrityAccess Staff Writers