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Charmin Gets Starring 'Roll'


NEW YORK (CelebrityAccess MediaWire) — For tourists, local New Yorkers and avid lovers-of-the-arts alike, the best "seats" on Broadway this holiday season are in the Charmin Restrooms! Charmin has teamed up with non-profit Broadway Cares/Equity Fights AIDS to present "Bathrooms over Broadway," the first-ever Broadway show in a bathroom. The 10-15 minute "cheeky" musical production will take place, free-of-charge, before a live audience at the Charmin Restrooms on December 29 at 10:30 AM and will feature the thrilling theatrics of several well-known Broadway stars, including "Shrek the Musical's" Christopher Sieber.


The one-time-only, first-of-its-kind production will feature Charmin in the starring "roll," with Broadway actors paying homage to the top-billing toilet paper brand though a handful of show-stopping musical numbers. Talented loo-loving thespians will sing and dance to all-things-potty, taking the audience on various bathroom adventures throughout New York City during the holiday season. Musical numbers performed to the tune of familiar Broadway and hit pop-culture songs, coupled with toilet-paper-fashioned props, are guaranteed to "bring the house down."


"For four consecutive years, Charmin has been providing tourists and local New Yorkers with a free, clean and family-friendly place to 'enjoy the go'," said Jacques Hagopian, brand manager for Charmin. "Broadway is such a popular attraction in New York City during the holiday season, we thought there was no better way for visitors to 'enjoy the go' than by bringing all the excitement of a Broadway musical to the Restroom experience."


Charmin worked with non-profit partner Broadway Cares/Equity Fights AIDS to develop the show's content and relied on the non-profit's expertise to direct and cast the production. Their mission is to mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS. –by CelebrityAccess Staff Writers