(CelebrityAccess News Service) – NBC and Clear Channel Advantage have entered into a joint marketing alliance for the next five Olympic Games. NBC holds the exclusive US broadcast rights to the Olympic Games through 2012, which include Athens, Greece in 2004; Torino, Italy in 2006; Beijing, China in 2008; Vancouver in 2010; and the Summer Games of 2012, which a host city has not been assigned yet.
The agreement begins with the 2004 Olympic Games in Athens, which commence with the Opening Ceremony on August 13, 2004.
“Combining the nation’s No. 1 television network with the Clear Channel Advantage platforms will take NBC’s Olympic promotion to a new level,” said John Miller, co-president, The NBC Agency. “We are constantly searching for creative ways to effectively promote to an audience that has become increasingly more difficult to reach. This long-term partnership with Clear Channel Advantage provides a way for NBC to go beyond its platforms and further promote the Olympics.”
“Clear Channel and NBC have a strong history of collaborating to build unprecedented excitement for the network’s programming, said Don Howe, president Clear Channel Advantage. "We’re thrilled that NBC recognizes the power of our platform to reach people wherever and whenever they are gone from home, and look forward to creating multiple promotional tie-ins surrounding the network’s Olympic coverage.”
NBC will present unprecedented 24-hour, around-the-clock coverage of the 2004 Olympic Games from Athens. The five NBC Networks: NBC, MSNBC, CNBC, Bravo and Telemundo will offer the most in-depth Olympic coverage in history and for the first-time provide some coverage of every one of the 28 Summer Olympic sports. Telemundo’s Spanish-language broadcast will provide the first exclusively non-English language Olympic broadcast in U.S. television history. The 806.5 total hours of coverage from Athens nearly doubles the 441.5 total hours of coverage from Sydney, Australia in 2000 and more than quadruples the 171.5 broadcast hours from Atlanta, GA in 1996.–by Jane Cohen and Bob Grossweiner