Clear Channel's Entertainment, Radio and Outdoor divisions have been tapped by the NFL to produce and promote New York City and the National Football League Present "NFL Kickoff Live from Times Square" on September 5. Headlined by Bon Jovi, the event also features Enrique Iglesias and Eve with special guest
Alicia Keys, as well as — for the first time — a special half-time
performance by Bon Jovi at Giants Stadium during the New York Giants vs. San
Francisco 49ers game. The NFL and Clear Channel have previously worked together on an event of similar scale – U2's Super Bowl Half Time Show in New Orleans in February.
"This is a great example of how Clear Channel Worldwide's assets can offer
major content owners like the NFL the ability to generate awareness for a
high-profile event and deliver great content for our listeners and
advertisers and make it a win-win for both parties," said Jeff Sofka, senior
vice president, Clear Channel. "For example, to activate its NFL
sponsorship of the kickoff event, Verizon has signed on to promote the NFL
Kickoff contest via Clear Channel radio stations in the New York
metropolitan area. "