LOS ANGELES, CA (CelebrityAccess MediaWire) — Michael Cohl, Chairman and Chief Executive Officer of Live Nation Artists, a division of Live Nation, announced today that the company has entered into a definitive agreement to acquire merch-maker Signatures Network, Inc.
Signatures Network holds the rights to market and license more than 150 major music artists in all genres, including The Beatles, U2, Bruce Springsteen, Barbra Streisand, Justin Timberlake, Ozzy Osbourne, Billy Joel, The Grateful Dead, KISS, Jennifer Lopez, The Doors and many others. Signature also has print-on-demand and custom merchandise capabilities.
Signature Network's CEO Dell Furano will join Live Nation where he will head up their merchandising division.
When added to Live Nation's recent acquisition of merch outfit Trunk, this would appear to give the promoter a powerful beachhead in artists merchandise and provide a significant source of revenue for the firm.
"I am thrilled to join Live Nation Artists and be a part of the revolutionary team that is transforming the music industry," said Dell Furano. "The management team at Live Nation are trailblazers in their field – setting new standards of how business is done and establishing new benchmarks for success. The Merchandise Division will be no exception and I’m looking forward to the ride. I share Live Nation’s vision in building out the artist’s fan franchise and maximizing all marketing and revenue sources." – CelebrityAccess Staff Writers