E*TRADE Group, Incorporated has signed on as the presenting sponsor of the North American leg of the Rolling Stones World Tour 2002/2003.
"We are very excited to have locked in one of the most highly sought after marketing opportunities of the year," said Jarrett Lilien, chief brokerage officer and president, E*TRADE Securities, Inc.. "Today's marketplace demands a keen understanding of the value that can be derived from marketing. We have established a sponsorship model that is designed to deliver not only an increase in brand awareness, but also a significant spike in household account development."
Among is promotional offers are a variety of prizes are being offered to key customer segments and include premium seats to the show of their choice and a limited-edition Rolling Stones Halliburton attaché case containing other promotional items.
The company has sponsored other concert tours, including Tina Turner, and three consecutive Super Bowl halftime shows.