Hard Rock Signs On For Naming Rights Deal With Miami Dolphins


MIAMI, FL (CelebrityAccess) — Hotel restaurant and casino operator Hard Rock International has signed a deal to secure naming rights to the Miami Dolphins home stadium.

The 18-year agreement will see the team's newly renovated stadium renamed to Hard Rock Stadium and will include signage atop the new shade canopy, at the facility entrance, on the VIP helipad as well as throughout the venue and organization.

The main thoroughfare of fan activities pregame along the South Gate will be renamed the Grand Plaza presented by Hard Rock.

As well, Hard Rock International becomes the official Miami Dolphins hotel and resort, casual restaurant partner and hospitality sponsor.

The financial terms of the agreement were not disclosed.

This new naming rights agreement will mark the 6th new name for the 29-year-old stadium, which has previously been known as Joe Robbie Stadium (1987-1995), Pro Player Park/Stadium (1996-2004), Dolphins Stadium (2005), Dolphins Stadium (2005), Dolphin Stadium (2006-2008), Land Shark Stadium (2009), and Sun Life Stadium (2010-2016).

The stadium is currently undergoing a $500 million renovation that includes the addition of a large shade canopy for the venue. While much remains to be done on the project, the team is confident that it will be completed in time for the start of the NFL football season. – Staff Writers