House of Blues Entertainment has selected Muze Incorporated, the leading source of entertainment product information for music, books, video and games, to provide streaming sound samples to enhance the ticketing and tour information as well as artist features on HOB.COM.
HOB.COM will supplement their existing artist information — including photos, bios, links to purchase CDs as well as links to record labels and official artist sites — with MuzeTunes, which provides over 2 million 30-second streaming audio clips. Additionally, HOB will have access to Muze music data, which contains album titles and track listings from more than 260,000 commercially available albums. Site visitors will be able to listen to music clips from artists featured on HOB.COM as well as artists playing at any of HOB's club and concert venues. These streaming clips will enable fans to discover the music of new artists touring in their area.
"Having sound samples available on HOB.COM and in our weekly email concert calendars adds an important dimension to live event marketing," said Sarah Dekin, executive vice president, House of Blues Broadcast and Interactive Media. "Muze content is a great way to engage fans prior to the ticket purchase, thereby introducing them to new artists and experiences."
"Because HOB is the home of live music, fans rely on the Web site to get the most accurate, up-to-date and comprehensive information about the artists playing at HOB venues," added Paul Zullo, executive vice president and co-founder of Muze. "We are pleased that HOB realizes the value of Muze data and has chosen our streaming sound samples to help enhance their Web site."
