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Live Nation Tapped For Theatre At Grand Sierra Resort

RENO, Nevada (CelebrityAccess) — Live Nation Entertainment has signed a partnership with the the Grand Sierra Resort over the resort's Casino's Grand Theatre.

Designed by John Sergio Fisher & Associates, the 3,000-capacity theatre is currently undergoing a $10 million renovation, which includes new artists facilities, new sound and lights, improved seating and a new two-tiered enclosed entry. The renovation is expected to be finished with the theatre reopened for business by Summer, 2015.

The renovations at the theatre are part of a larger, $70 million refurbishment of the resort property which has taken place since the Grand Sierra was acquired by the California-based Merulo Group.

Financial terms of the agreement with Live Nation were not disclosed.

“Born from a rich history beginning with the MGM’s construction of the Grand Theatre in 1978, the venue has hosted world renowned artists for nearly four decades. The new Grand Theatre will combine the grandeur and beauty of the existing theatre with a $10 million investment to elevate the entire sound and viewing experience,” said Tracy Mimno, general manager of GSR. “The combination of the new Grand Theatre with the Live Nation partnership enhances our commitment to provide the region’s most dynamic entertainment acts and guest experience for years to come.” – Staff Writers