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Live Nation To Turn Gleason Into Fillmore

LOS ANGELES (CelebrityAccess MediaWire) — The Miami Beach City Commission has voted unanimously to award Live Nation a 10-year agreement with a 5-year extension option to operate, manage and exclusively book the 2,700-capacity Fillmore Miami Beach at The Jackie Gleason Theater.

“We are looking forward to bringing the people of Miami Beach a wide variety of world class musical talent to this beautiful venue for many years to come,” Bruce Eskowitz, Live Nation CEO of North American Music, said in a statement.

“The agreement validates Miami Beach’s position as a center for arts and culture,” said Miami Beach City Manager Jorge M. Gonzalez. “Not only will Live Nation bring top performing artists to our city, but it will also financially support the facility and provide additional contributions. Our residents, who told us that they wanted more live concerts, should be very excited.”

Live Nation will invest $3.5 million to make improvements to the venue, which will include the addition of food and beverage facilities and a VIP seating and lounge area. In addition, wood flooring will be installed in the main music hall, giving the venue a variable configuration of general admission and reserved seating. An overhaul will also be made to the sound and lighting equipment. The renovations will begin immediately and it is expected that the music venue will re-open for business in the fall of 2007.

The addition of Fillmore Miami Beach at The Jackie Gleason Theater extends Live Nation’s Fillmore brand to six major markets in the U.S. –by CelebrityAccess Staff Writers