(CelebrityAccess News Service) — Veteran agent Marsha Vlasic has entered into a joint venture with Balance Promote Group to launch The Collective, a booking agency that will represent live electronic acts and DJs in North America.
Vlasic, who heads her own agency, MVO, is no stranger to the electronica genre, having helped pioneer the way by organizing Moby's Area 1 & Area 2 tours which successfully brought together audiences of rock, urban and electronic music under one event. Today, MVO represents some of the industry's leading artists, including Courtney Love, The Strokes, Lou Reed, Neil Young, and Moby, among others.
Since 1994, Balance Promote been introducing electronic
artists to North America, including John Digweed, Sasha, Nick Warren, Dave Seaman, Sander Kleinenberg, Steve Lawler,
Lee Burridge, and Junkie XL among others. In 2002, Balance Promote's Jimmy Van M developed the first nationally promoted DJ-only Delta Heavy tour, that covered 35 cities and performed before a total audience of 80,000-plus people in North America.
"Marsha has worked with some of the biggest live rock acts in the world," said Jimmy
Van M. "She now brings this wealth of experience to a range
of global electronic music talent that wants and deserves to be seen by broader audiences in the US. By bringing together the best in the live touring arena with Balance Promote's experience of building the touring careers of
electronic music artists we are set for an exciting future. With this partnership we are committing to our vision of
continuing to bring innovative, creative and financially successful touring solutions to our artists."
The Collective's New York team consists of: Marsha Vlasic, Jimmy Van M and Joel Zimmerman (formally of AM Only). Emily Smith will continue to provide business and
marketing consultancy out of the UK.