MOBILE MUSIC (Hypebot) –
Despite the global recession, revenues from streamed mobile music services and full-track downloads are expected to exhibit strong growth over the next 5 years, according to a new report from Juniper Research. Combined revenues from these services are expected to more than double from $2.5 billion in 2009 to nearly $5.5 billion in 2013.
The report, however, found that those music services launched using an ad-funded model face a potential shortfall of as much as 50% to reductions in ad budgets. Other findings from the report include:
According to mobile music report author Dr Windsor Holden, “While some of the more traditional music services – most notably polyphonic ringtones and real tones – are in decline across many markets, we’re now seeing a surge in the adoption of more sophisticated offerings. Recent positive developments, such as Apple announcing that iPhone customers can use the 3G network to download full-tracks, will offer a further stimulus to growth.”
Whitepaper and further details of the study Mobile Music: Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-13 can be free downloaded @ www.juniperresearch.com