SEATTLE (Hypebot) –
In what may be a record for free digital downloads, Mojo Nixon has given away more than 1 million tracks since Oct 6th via Amazon MP3. To put the 1,000,000 number in perspective, during a typical week 35,000 Mojo Nixon tracks are traded via P2P and a top tier artist is lucky if they sell 150-200,000 paid downloads of a hit single in a week, Eric Garland of net tracker Big Champagne told the Wall Street Journal.
Mojo had no idea this promotion would be so successful. "The doomed the damned and the demented need a little help in these tough times,” Nixon told Hypebot before the launch. But fans better hurry; the free promotion ends October 28th. "I'm crazy, not stupid," he declared.
Why was this free promotion so successful?
The power of Amazon. If Mojo had just done this on his own site, the numbers would be much, much lower.
Mojo Nixon has always attracted press and this stunt was no exception.
He hosts 3 shows on Sirius XM and has not been shy about using that platform to promote the free downloads.
1 million represents total tracks of all of his releases including a new album
But a million is still a very impressive number; and publicity showered on semi-retired cult musician has been priceless.