CHARLOTTESVILLE, VA (CelebrityAccess MediaWire) — Musictoday has announced the successful launch of two environmental initiatives which will allow artists and fans to reduce the environmental footprint left by e-commerce, touring and concert-going.
Musictoday’s “Tickets Plant Trees” and “Carbon Neutral Concerts” programs now give Musictoday’s portfolio of more than 700 artist clients the opportunity to work with their fans to make a measurable and meaningful impact on the environment.
“There is a strong movement among artists and fans today toward minimizing their individual impact on the environment,” Musictoday founder Coran Capshaw said in a statement. “We launched these programs in partnership with our clients because we believe fans sincerely want to improve the environment and these programs make it very easy for them to do so.”
“Tickets Plant Trees” gives fans the chance to purchase a tree, grove or forest of trees in the neediest areas of the world with every ticket and/or merchandise item they purchase directly from their favorite artist. Just $.15 added to a purchase will plant a tree in some of the neediest areas around the world. Tree planting is administered by Musictoday partner Trees for the Future.
“Carbon Neutral Concerts” gives fans the chance to purchase offsets to the carbon they create in attending live events by making an optional charge during the ticket or merchandise buying process. Just $.40 added to any transaction will offset the equivalent of CO2 produced by a fan who drives 150 miles to and from a concert. Musictoday partner NativeEnergy administers the program to purchase clean and renewable energy sources.
Musictoday’s initial tests of these programs have demonstrated that up to 50% of an artist’s fan base will voluntarily make a contribution to offset their contributions to deforestation and carbon emissions. Musictoday and its partners expects to plant millions trees and offset more than a hundred million pounds of carbon in the coming year through these programs with participating clients and their fans. –by CelebrityAccess Staff Writers
