NEW YORK (Hypebot) – Warner Reprise records was one of the very first to embrace You Tube. You Tube was in its fledgling stages when Warner made an early deal to work with them. Today, other labels have made more lucrative deals for their artists at You Tube.
So You Tube is the new radio…..but not quite.
Radio used to introduce music to the masses and was crucial to every new release, with identical compensation for every artist and label. Since You Tube has given some labels better deals that others, the Media Giant is treating artists unequally, depending on which label they are on.
Today's web world has created a new way. Artists today can go directly to the people. There is nothing standing between the artists and their audience. Freedom of expression reigns. People today feel that they should be able to get all the music and art that they want, from the artists who they appreciate. When that conduit is broken, the connection is weakened.
If all artists were compensated equally, and the people decided who had the hits and misses by virtue of number of downloads and plays, there could be no grounds for disagreement that would cause the facilitator of the art to break the conduit between an artist and an audience. That is what has happened to Warner Bros artists caught in You Tube's web. You Tube has a responsibility to respect the artists it facilitates and resist punishing them to make a business point.
It is time for industry wide standards of artist's compensation on the web.
Reprise and Warner Bros artists deserve what artists from other labels are getting. Let the people decide what constitutes success. Warner Bros and Reprise are looking for a level playing field. Until they get one, these problems may not go away. That is the essence of the issue between Warner Bros Reprise and You Tube. – By Neil Young, Reprise recording artist
re-posted from neilyoung.com