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OCESA Attracts 250,000 Fans To Ten Days Of Music

(CelebrityAccess MediaWire) —

OCESA Presents and OCESA Entretenimiento, during a 10 day period from April 7-16 in Mexico City, produced and promoted nine shows to crowds totaling more than 250,000 people.

Carlos Santana drew the largest crowd — an estimated 136,000 — to his free April 15 outdoor show at the world famous el Zócalo, in the center of Mexico City.

The following day, Festival Vive Latino was staged at CIE’s Mexico City venue, Foro Sol Stadium.
The all-day event featured 40 bands on four stages (two main stages, two secondary) and drew a record festival attendance of 67,933 paid and grossed USD $1,586,794. The event was booked by OCESA Presents and promoted by OCESA Entretenimiento. The festival lineup included: Molotov, Austin TV, Babasonicos, Big Metra, Botellita de Jerez, Cartel de Santa, Catupecu Machu, De Saloon, Desmond Dekker, Division Minuscula, Ely Guerra, Estramboticos, Grandmama, Jarabe de Palo, La Casta, La Lupita, Liquits, Liran ‘Roll, Los Abandoned, Los de Abajo, Los Latigos, Los Shajatos, Lyzbel, Macaco, Mario, Moderatto, Panteon Rococo, Pericos, Porter, Quiero Club, San Pascualito Rey, Skatalites, Sussie 4, Telefunka, Thermo, Tolidos, Vicentico, Zoe, Zucker XP, and a surprise special guest performance from Café Tacuba.

Festival Vive Latino also featured extreme sports exhibitions, which included daredevil mountain bikers and skateboarders; professional graffiti artists demonstrated on two approximately 8 x 100 foot walls; and a flea market inside venue perimeters, where artisans and vendors sold their wares.

“Our Festival Vive Latino has grown every year in cultural importance and popularity,” says Jordi Puig, OCESA Presents Inc., director of international talent. “The festival now draws Rock en Español fans from all over, not just Mexico City. We are currently exploring ways to expand the festival attendance capacity for next year so that we can keep the festival growing as the cultural touchstone it has become for Latin music.”

“These 10 days have been another extraordinary run for our company and Mexican music fans,” said Bruce Moran CEO OCESA Presents Inc., following the last of shows. “With a lot of hard work and determination we have been able to put together a fantastic series of shows that delighted over a quarter of a million people. We’re now going to take a day off.”

Other highlights of the 10-day concert run included sold out shows by Placebo at the Sports Palace, Mexico City; Teatro Diana in Guadalajara and Auditorio Coca Cola in Monterrey; sold out shows by Santana at the Sports Palace, Mexico City, and Plaza de Toros, Guadalajara; sold out shows from Buena Vista Social Club at Auditorio Nacional, and Salon 21, Mexico City. — Jane Cohen and Bob Grossweiner