NEW YORK (Hypebot) –
ReverbNation, a marketing and promotion for music added its 200,000th artist last week, up 100,000 in the last six months. In addition, 6000 labels and managers have created profiles to and 2,500 venues are using the service.
ReverbNation attribute the growth to its free suite of Fan Relationship Management (FRM) technologies. The suite includes a content repository, promo widgets and apps for viral distribution across social networks and blogs, integrated Street Team tools, a communications platform and a stats package.
Over the coming months, ReverbNation will expand with more tools…
to succeed at the ‘business’ part of the music business, including: Low-cost digital distribution to iTunes and other retailers, a dynamic ‘Reverb Press Kit’ for media outreach and gig submissions, a ringtone generator and sales tool, and several enhancements to the FanReach communication tool. In addition, the company plans to introduce an “Artist Sponsorship Platform’ where Brands can link up with thousands of interested Artists at a time, creating a new revenue stream for Artists in these challenging times of declining music sales.
Use of the ReverbNation technology has recently spilled over from the indie ranks to some of the more recognized names in music as well, like 50 Cent, Kenny Chesney, Madonna, O.A.R., Natasha Bedingfield, Trans Siberian Orchestra, Sara Bareilles, and Sean Kingston, to name a few. Over 60 of the Billboard Top 100 now have a presence at ReverbNation.com.
Said Chris “Broadway” Romero, Creative Director, G-Unit Records (50 Cent), “ReverbNation's TuneWidget and tracking tools have been great for us here at G-Unit Records and Thisis50.com. Their tools and applications let our fans easily become involved in the marketing and promotion of our music across the web. There are a lot of ‘all in one’ solutions out there, but the ReverbNation platform is the only one that allows us to develop a marketing strategy first, then use the technology to execute it.”
“We build technology that can help virtually any musician, label, manager, or venue,” says Lou Plaia, Co-Founder and V.P. of Artist Relations at ReverbNation.com. “We help Artists take the music to the people, wherever those fans are spending their time online, and then empower Artists with tools for leveraging their content to drive real business objectives at those touch points. Artist objectives might include selling music, merch, or tickets, extracting valuable fan relationships from the social networks, or keeping content up to date across all of their sites. We give them real insight into what’s happening with their content and how their marketing efforts are affecting their overall Band EquityTM. At the end of the day, the most important asset an Artist has is their portfolio of fan relationships, and it’s our mission to help them grow that asset.”