NEW YORK (CelebrityAccess MediaWire) –– MSG Entertainment has named Robin Korn as their executive vice president, strategic marketing.
In this role, Ms. Korn's portfolio will include oversight of the Engagement Marketing group which manages direct-to-consumer relationships across the Madison Square Garden properties, including management of MSGE’s proprietary database along with developing social and mobile initiatives.
Additionally, Korn will oversee brand development and strategic positioning for he Radio City Christmas Spectacular, in both New York and other markets as well as marketing for events in MSG Entertainment venues including Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, the Beacon Theatre, The Chicago Theatre in Chicago, the Wang Theatre in Boston and the Forum arena in Inglewood, California.
Prior to signing on with MSGE, Korn spent 23 years at American Express where she worked on marketing and product/business development. – CelebrityAccess Staff Writers