RICHMOND, VA (CelebrityAccess MediaWire) — The State Fair of Virginia (SFVA), has pacted with SMG to provide consulting, booking, marketing, food and beverage services to SFVA and The Meadow Event Park. SFVA is currently in the midst of an $81 million project that includes new construction and redevelopment of existing facilities at The Meadow Event Park, located in Doswell, Virginia.
During phase one of the project, which includes the development of The Americraft Pavilion (10,000 sq. ft. multi–purpose facility) The Farm Bureau Center (75,000 sq. ft. exhibition hall), the Union Bank & Trust Hall (high-end executive conference center), the Southern States Legends Stable, and four equine show rings, SMG will work closely with SFVA in the areas of booking, food and beverage, operations, maintenance, and other services for The Meadow Event Park.
This year's Virginia State Fair is set to kick off on September 25 and will feature concerts by Drake Bell & Rooney, Phil Vassar with Kellie Pickler and Blake Shelton & Miranda Lambert among others.
"SFVA is in a great position, with a great plan in place to turn The Meadow Event Park into a world-class facility," said Wes Westley, President and CEO of SMG. "Together with SFVA, we will use our position as the industry leader in convention, conference and public facility management to maximize the usage of the facilities and services The Meadow has to offer. We look forward to expanding our services at The Meadow as future phases of development are completed." – CelebrityAccess Staff Writers