BOULDER, CO (CelebrityAccess MediaWire) — String Cheese Incident keyboardist Kyle Hollingsworth is debuting a new beer and to make sure all of his fans get a chance to sample it, he's bringing it on tour with him.
Developed by Hollingsworth and brewed in conjunction with Boulder Beer, the beer, called Hoopla is described by Hollingsworth as a cross between an India pale ale and a traditional American ale, crisp and zingy, with a pleasant yet pronounced citrusy hop character that doesn’t leave the drinker puckered up from bitterness or dry with cotton mouth, says the marketing material.
Hoopla will be released nationally on May 14th in a 22-ounce "bomber" bottle with a special launch party at the Boulder Brewery in Boulder, CO. At the event, Hollingsworth will discuss his interest in brewing, which he's had since he was a teenager.
Subsequently, Hollingsworth will hit the road, bringing his "Brewru Experience" to summer festivals such as Summer Camp in Illinois (May 26-29), Bonnaroo in Tennessee (June 9-12) and Electric Forest in Michigan (June 30-July 3) and Kyle's Brew Fest on July 23rd at Boulder Beer.
This last event will feature homebrew workshops, open discussions, special guests and more.
"The goal is to help bring a quality beer experience to music festivals and music fans," Hollingsworth explains. "For me, it’s been fun and even a bit enlightening to explore the connection between music and beer, and what’s involved in the creation of both."
Kyle Hollingsworth Summer Tour Dates
5.29 Summer Camp Music Festival | Chillicothe, IL – Everyone Orchestra, Brewru Experience
6.03-05 Quixote’s True Blue | Denver, CO – Steve Kimock & Friends
6.11 Bonnaroo | Manchester, TN – The String Cheese Incident / Brewru Experience
6.30 Electric Forest Festival | Rothbury, MI – The String Cheese Incident / Brewru Experience
7.09 Old South Pearl Jam | Denver, CO – Kyle Hollingsworth Band
7.23 Kyle’s Brew Fest | Boulder, CO – Kyle Hollingsworth Band / Brewru Experience
7.28 Oregon Brewers Festival | Portland, OR – Kyle Hollingsworth & Excellent Gentleman
7.30 Collegiate Peaks Music Festival | Buena Vista, CO – Kyle Hollingsworth Band
7.31 Carbondale Mountain Fair | Carbondale, CO – Kyle Hollingsworth Band
8.13 Bears Picnic | Laurelton, PA – Everyone Orchestra
8.19 Camp Barefoot | Bartow, WV – Kyle Hollingsworth Band
8.04-06 Yarmony Grass | Rancho Del Rio, CO – The Trancident
8.26 NedFest | Nederland, CO – Steve Kimock & Friends
9.09 The Werk Out | Bellefontaine, OH – Kyle Hollingsworth Band
-CelebrityAccess Staff Writers