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Survey: Consumers Have No More Than 1,000 Songs On Their PC's

(CelebrityAccess MediaWire) — JupiterResearch has found that the sweet spot for capacity of portable music players by online consumers is 1,000 songs. Based on a JupiterResearch online consumer survey, the report "Portable Media Devices – Beyond Music" states that 90% of consumers who maintain a music collection on their PC have no more than 1,000 songs in their collection and that 77% of consumers interested in purchasing a portable media player would want a portable music player with a capacity of 1,000 songs.

The report also concluded that about 45% of online users interested in buying a portable media device are interested in video functionality on that device. This interest will ultimately create market demand for larger capacity players that can hold more than 1,000 songs enabling users to store video as well as music. The report elaborates on the factors that will be critical to the commercial success of next-generation media players.

"This report goes a long way towards explaining success of vendors that have focused on capacities of 4-5 gigabytes that hold approximately 1,000 songs and also explains why others have done so poorly with lower capacity devices," said Michael Gartenberg, vice president and research director, JupiterResearch. "Vendors need a clear understanding of consumer preferences like these to capitalize on a promising opportunity," continued Gartenberg. –Bob Grossweiner and Jane Cohen