The Bu$ine$$ of Rolling Stones Inc.

The September 30 issue of Fortune magazine features a detailed
report on the Rolling Stones and their inner circle, including
interviews with Mick Jagger and Keith Richards. The two talk
about their organization, the business side, money, ticket
prices, their partnerships and more.

Among the revelations: Since 1989 the band has generated more than $1.5
billion in gross revenues from album sales, song rights, merchandising, sponsorship
money, and touring; the group has four companies dedicated to a specific area of
the business — Promotour, Promopub, Promotone, and Musidor — based in the
Netherlands, which offers tax advantages for foreign bands; Lloyds of London
insured the group's Steel Wheels tour but the band had to take physicals before a
policy would be issued. To Keith Richards' own astonishment, he passed.

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