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The Indie Initiative – More Old School Promo

With so many things pulling at people's attention, sometimes adding long forgotten old school promotional tactics to your marketing mix can help get above the clutter. Using regular mail and faxes are the two most obvious examples, but other ideas include:

  • A call-in phone line for gigs and news
  • Fly a banner from a plane
  • Buy a print ad
  • Collect emails by passing around an clipboard at shows
  • Send a handwritten thank-you note
  • Print vinyl banners
  • Create and sell an old fashion flip book
  • Billboards are more affordable than you think

    Old can be new again. Try it.