NEW YORK (Hypebot) – The Orchard has closed a deal with Vice to provide both physical and digital to Vice Music in North America. Vice's roster includes the Raveonettes and Black Lips.
In fact, the announcement is an extension of a collaboration between the two companies under which The Orchard signed Raveonettes to Vice for North America while retaining the digital rights. The group's "Lust Lust Lust" was released in Feb 2008 to wide appeal. The first album to be released under the new partnership is Black Lips’ 200 Million Thousand in February.
From the press release:
“We are extremely pleased to expand our partnership with Vice Music in North America,” said Richard Gottehrer, founder and chief creative officer of The Orchard. “Vice is a visionary organization that truly understands the combined strength of digital and physical distribution, and their success is a direct result of the growth of independent music. Our recent digital marketing efforts with The Raveonettes and partners including iTunes and MySpace are a great example of the kind of collaboration we look forward to with Vice.”
Commenting on the partnership, Suroosh Alvi, co-founder of VICE said, “This is an exciting time for two forward-leaning companies to join forces and realize the full potential of global audience development and music sharing. The collaboration between Vice Music and The Orchard is really exciting and a win-win scenario for artists, consumers and the industry as a whole.”