UMG And Pluggedin Partner To Bring Fans HD Music Videos Via New Entertainment Site

NEW YORK (CelebrityAccess MediaWire) — Universal Music Group, and PluggedIn (www.pluggedin.com), have announced an agreement whereby PluggedIn users will have access to thousands of high-definition quality videos from UMG’s roster of chart-topping artists covering every genre of music.

PluggedIn is powered by an innovative new media player that supports high-definition full-screen video playback with no buffering and DVD like controls, a multimedia search engine and fan centric social networking applications. PluggedIn’s Media Player delivers a smooth, uninterrupted, full screen viewing experience and enables fans to watch stunning, HD quality music videos from their favorite artists. Videos are encoded for multiple bandwidths (dial-up, wireless and broadband) and DVD type controls allow for instant playback and skipping around. At PluggedIn.com, music lovers can discover new music, get recommendations to artists, videos, and to other fans, and click into the PluggedIn Media Stream – a real-time, voyeur’s view of the activity of tastemakers and fans. On PluggedIn, the community drives all the ranking and presentation of videos, artists, playlists and fans.

"With more and more consumers discovering and enjoying music videos online, we are confident that fans and artists will embrace the product the PluggedIn team has put together," stated Rio Caraeff, Executive Vice President of Universal Music Group’s eLabs. "This is the first time customers will be able to view our videos online at such high quality, and the difference is remarkable."

"There is no question that music remains a large part of our everyday lives and a key element to the online community experience," commented Jeff Somers, CEO of PluggedIn. "This strategic partnership is an ideal fit as it provides us and our customers with access to the resources of Universal Music, the world’s largest producer of music programming." –by CelebrityAccess Staff Writers

Related Post