(CelebrityAccess News Service) — On the heels of MTV Latin America's 10th anniversary and a solid year of performance for MTV and Nickelodeon Latin America, MTV Networks Latin America has started a multi-level business expansion plan that extends the MTV Networks brands throughout Latin America.
These new ventures include: the launch of VH1 Latin America; the launch of the MTVN Digital Suite for Mexico; and a greater partnership with International Program Enterprises (IPE), the company's Program Sales and Consumer Products division. This holistic approach to the region marks the beginning of an aggressive, long-term business plan for MTVN Latin America making it uniquely positioned to respond to its consumers and the market as it evolves.
"MTV Networks is known for the power of its brands and their unmatched ability to resonate with viewers," commented Antoinette Zel, president, MTV Networks Latin America. "As pay TV continues to grow, VH1 Latin America will fill a void for adult, music-based programming and as the industry transitions from analog to digital, our Digital Suite will similarly offer new, segmented content never before available to viewers. These new services and increased partnership across our channel, program syndication and consumer product businesses better positions us to give maximum value to consumers and clients."
Kathleen Hricik, EVP, International Program Enterprises, MTV Networks International noted, "Working in a cohesive way with our local channels adds a unique value to our ancillary businesses. It enhances our ability to super- serve our local clients with relevance and efficiency, by complementing our centralized expertise in NY with in-market expertise, on-the-ground marketing teams and a dedicated local infrastructure committed to exploiting our brands synergistically." –Jane Cohen and Bob Grossweiner