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Warner Reorganizes Direct-To-Fan Operation

NEW YORK (CelebrityAccess) — Warner Bros. global distribution, marketing, sales and research arm WEA announced that they have moved all of their direct-to-fan and merchandise into one newly formed division called ‘Warner Music Artist Services’.

The division will offer a comprehensive suite of ancillary rights services for recording artists, encompassing direct-to-fan e-commerce, fan-clubs, website design, ticketing, merchandising, marketing, account management, and data research & analysis.

The group will be led by Matt Young, who has been promoted to the new position of EVP, Warner Music Artist Services. Young, who joined the company in 2008, will report to Matt Signore, President, WEA.

The new division will bring together WEA’s entire ancillary rights operations with Artist Arena, which WMG acquired in December 2010. The Artist Arena brand will be dropped and all of their current staff will move over into the new group. – Staff Writers